Danceasheville is an effective marketing tool because it brings a variety of newcomers and dancers from other communities to your dances. No single dance posting is the most important even though you may feel a lot of pressure to get people to your dance. If we all work together on this we’ll all share in a lively, well-informed, widely experienced dance community. Danceasheville helps people arrange their calendars and find events they would not hear about by word of mouth. Please assist them in doing this.
Information to include about your dance
Description of dance that will help new dancers understand what to expect
Start time and end time
If any child care is available
Website or Facebook page with more details about the dance
These rules may change at a later time:
1) One listing per event. I understand double-posting accidents may occur but if I see an account hyping an event with multiple listings I will be unhappy. Facebook is a better platform for creating hype and engaging with your current group of dancers.
2) No gofundmes or other fundraising links posted on danceasheville.com. If you have fundraising link on your private site I don’t mind. The primary way you will fund a dance activity is by getting more dancers to attend, convincing them to pay more, or both. Danceasheville exists to help you get more dancers to attend. It is your responsibility to convince them to pay more.
3) There is a difference between a dance and an event like a concert where there is dancing. If the focus of the event is listening to music we have a sister site ashevillemusicflyer.com that is more appropriate for that listing.
4) You’re welcome to post for other dance organizers or venues if they ask you to do so. If there are arguments over who should post an event I will side with whomever has the most authority over the dance. Please try to handle these issues at the lowest level as there’s always the chance I’ll feel settling an argument is too much trouble and revoke both accounts.
5) Try to stick to 3 categories of dances unless it’s a holiday dance and then it can receive the holiday category and whichever holiday is being celebrated. While I understand you want to reach as many people as possible but if an event floods all the categories then they no longer become effective for visitors to the site.
6) Stick to plain text in your posts. Changing text size or color distracts from the overall flow of the page. Please keep them to a minimum but like breaks <br> are allowed.
7) Short titles work better. Newspaper headlines are typically best at around 6 words which is a good target length for effective communication
8) There isn’t a hard limit on number of words in a listing but I like to see 50 to 75 words for a regular listing (on the right side) and up to 100 words for announcements (on the left side). If potential dancers need more details try to get them to visit a website or Facebook post with more details. We don’t need an introduction to every member of a band in a danceasheville listing.
9) At the moment please only include a featured photo for the listing at around 200×200 pixels. While it’s possible to add more images and videos those will detract from a reader’s ability to quickly scan for dances that interest them. Additional photos and videos can be on the website that you link to. Images with a lot of information about an event are not an effective marketing tool on danceasheville. Please put the details in the listing.
10) Stick to descriptions of your dance that are informative and avoid referring to any particular dance guru in the description or quoting them at length. People show up to dance so they can enjoy movement with others not to join a religion of dance.